Jeffery Kelly Simpson was born in Edmonton Alberta at a very young age. Like most children he eventually grew up, though unlike most he had the poor sense to go online instead of going out with pretty girls. In high school he had a blog before people knew what blogs were, and by the time that people knew what blogs were he had several of them.
As an undergraduate student at the University of British Columbia's Okanagan Campus he became involved with the student newspaper the Phoenix. At first he only wanted to write music reviews and get free CDs but before he knew it he was the News Editor and then later worked his way up to being the Editor-In-Chief and then the Managing Editor.
Though his work with the Phoenix he became involved with the Canadian University Press where he took a seat on the board of directors of Campus Plus, the world's largest student owned advertising agency. He was a contributing editor for the short lived agent magazine, Canada's first national student owned and operated glossy magazine.
While still in university he began working as a freelance technology writer for IGN.com the entertainment and video game website. Jeffery began local freelancing shortly afterwards, writing for The Kelowna Daily Courier and eVent! magazine and is currently a regular contributor to the technology section of The Georgia Straight. He was the City Editor for hyper-local city blog Vancouver Metblogs and maintains his own blog.
effery works in marketing and community management having been a community manager for THQ at Relic Entertainment and then a Senior Communications Coordinator for EA SPORTS. Currently he is back at Relic which is now a SEGA studio.
After years of being single, and writing about it constantly, he is married to Lydia Skinner whom he loves and who seems to love him. He has a young son named Oliver.